Responsibility for People and the Environment = The IKEA Way

Burlington, ON, June 16, 2008 – Innovative, inexpensive and fashionable are words often used in regards to Canada’s leading furniture retailer, IKEA, but they could easily be replaced with pioneering, efficient and responsible. Today IKEA has launched a website (www.theikeaway.ca) to clearly articulate “The IKEA Way” which in essence, describes the company’s ongoing commitment to responsibility for people and the environment.
“The IKEA Way is applied to every facet of our business to make us better retailers, better merchants and better corporate citizens,” says Kerri Molinaro, President of IKEA Canada. “It is more than trying to be ‘green’, it is about constantly striving to have a positive impact on people and the environment – with measurable goals.”

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Green Your Campbell Cash

VTACC has been working closely with The Tyee and other partners over the past month to develop a campaign promoting collective action with our coming climate action dividends. We invite you to check out the campaign online and get involved! Read on below for details

Cheers
Kevin
for VTACC

Dear Friend of Climate Action,

This month, you’ll receive a $100 cheque from the B.C. government.
Called the climate action dividend, it’s intended to help you reduce
your reliance on fossil fuels, and is part of B.C.’s “revenue neutral”
carbon tax announced earlier this year.

That’s $440 million going back into the hands of British Columbians to take action on climate change.

So what will you do with your $100?

When the carbon tax was announced in February’s provincial budget, and The Tyee first asked this question,
many readers suggested a collective approach. If we pool our resources,
we can have a much bigger impact than our individual $100 cheques ever
could.

And so, today we are pleased to invite you to the launch of the Green Your Campbell Cash
website developed by The Tyee, the Western Canada Wilderness Committee,
Voters Taking Action on Climate Change, the David Suzuki Foundation and
the Pembina Institute. The site is designed to showcase collective
climate action projects occurring throughout B.C. to which you can
pledge your support — and your climate action dividend.

How to Green Your Campbell Cash

B.C.-based organizations and individuals are invited to submit climate action projects
geared toward education, advocacy, public engagement, adaptation,
emission reductions or carbon capture. All projects will be reviewed by
Tyee staff prior to being published on the site, and those that meet
the campaign’s guidelines will receive their own project page
describing the scope of their project and fundraising goals.

As a visitor to the site, you can browse through the projects, vote
for your favourites and pledge your support by contacting project leads
directly to make a donation. You can also submit your own climate
action project.

If you’d rather spent your $100 some other way, you can share your commitment
with others on the site. You can also send your favourite projects to
your friends and social networks using the sharing tools provided.

Why Green Your Campbell Cash?

Maybe your neighbourhood could benefit from a community garden or a
bike co-op. Perhaps your child’s school could drastically reduce
emissions by switching to solar power. Whatever the case, we believe
that by taking collective action, we can take bigger steps against
climate change and work to ensure B.C.’s climate action dividend truly
makes a difference throughout B.C. communities. We hope you’ll join in
and Green Your Campbell Cash.

Sincerely,

Green Your Campbell Cash Founding Partners

http://www.greenyourcampbellcash.ca/

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Smart Commute – North Toronto, Vaughan (NTV)

Smart Commute – North Toronto, Vaughan (NTV) is an award-winning, non-profit Transportation Management Association (TMA) committed to reducing traffic congestion, improving air quality and advocating for sustainable transportation. It encourages individuals to Travel Smarter. Cleaner. Better. by considering alternatives to single occupancy vehicle commuting including cycling, transit, carpooling, walking, and tele-commuting. Established in 2001 as the first TMA in Ontario, Smart Commute NTV now operates two TMA projects: in Northwest Toronto, Vaughan, and Northeast Toronto.

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