Burlington, ON, June 16, 2008 – Innovative, inexpensive and fashionable are words often used in regards to Canada’s leading furniture retailer, IKEA, but they could easily be replaced with pioneering, efficient and responsible. Today IKEA has launched a website (www.theikeaway.ca) to clearly articulate “The IKEA Way” which in essence, describes the company’s ongoing commitment to responsibility for people and the environment.
“The IKEA Way is applied to every facet of our business to make us better retailers, better merchants and better corporate citizens,” says Kerri Molinaro, President of IKEA Canada. “It is more than trying to be ‘green’, it is about constantly striving to have a positive impact on people and the environment – with measurable goals.”
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