This is very cool. I grew up watching these 60 second commercials and now the Canadian Wildlife Service has a section on how to make your own video.
http://www.hww.ca/hww.asp?id=53&pid=3
Excerpt from web site:
Learning and teaching about wildlife can be fun and easy to do! Here are some simple steps to make your Hinterland Who’s Who production a success. Also, you can view HWW’s “Behind the Scenes” or request the HWW music.
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