July 17, 2007, Vancouver ? The Harry Potter series has galvanized the world?s book industry into going green, from spurring the development of 32 new ecological papers, six for Potter exclusively, to igniting a shift where 300 publishers have adopted environmental policies that are helping to protect Canada?s Boreal forest among others, says Markets Initiative, the Vancouver-based environmental group that worked with J.K. Rowling starting in 2003 and hundreds of publishers and paper mills since to turn other books green.
The last book in the Potter series, to be released later this week, is considered within the industry to be the most environmentally friendly in publishing history with 16 countries printing the book on eco-friendly paper up from one publisher in 2003.
Harry Potter 7 Greenest Book in Publishing History ? Markets Initiative
