plantatree wine
plantatree is the world’s first carbon-positive wine. Bottled in Ontario, plantatree Chardonnay, Merlot and Cabernet Sauvignon will be available in select LCBO outlets across Ontario in early November and across Canada in 2008.
THE STORY
plantatree™ wine was conceived in a rather untraditional way. The concept was born on a drive home from Michael Stadtlander’s culinary mecca Eigensinn Farm in a Toyota Prius. Steven Campbell, Lifford Wine Agency Owner, and Jed Goldberg, Earth Day Canada President, were returning from Stadtlander’s farm after having an in-depth discussion about Global Warming and the need to provide consumers with products that will reduce their ecological footprint.
Convinced that when given a choice, consumers will choose sustainable goods, Campbell decided he needed to do something. After many nights of contemplation in his garden, plantatree™ wine was born.
For each bottle purchased, Lifford Wine Agency, in partnership with Tree Canada, will plant one tree. The trees, to be planted in Sudbury beginning in spring ’08, will each absorb approximately 650 pounds of carbon over the course of their life span.
Visit their web site: http://www.plantatreewine.com
