First Pan-Canadian Study on Responsible Food Consumption: Ready Citizens, Interested Merchants…and Governments That Have to Catch Up

MONTREAL, June 20 /CNW Telbec/ – Equiterre today published a first
pan-Canadian study on factors leading Canadian consumers to choose responsible products in the food sector. The results, obtained from a literature review, interviews with Canadian merchants, and a national survey conducted by L’ger Marketing with 1,662 respondents, show that the consumption of organic, fair trade, and local foods is impeded by uncertainties concerning designations and
identification of origin, restricted availability, and a general lack of
knowledge about these products.
CNW Group