According to Ipsos Reid?s Consumer Strategy Group, Canadians are making a conscious effort to stay healthy, in spite of leading a stressful lifestyle. A recently conducted poll found that Canadians have high expectations of the food they eat, with most no longer eating without thinking about how it affects their bodies and health. Close to one-half of Canadians report that they eat healthily all or most of the time, while 36 percent watch what they eat so that they can indulge on occasion.
http://www.life.ca/nl/83/eating.html
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