Vaughan Mills Announces Bullfrog Power for Earth Hour

Vaughan, ON, March 16, 2009 – Vaughan Mills shopping centre and Bullfrog Power, a leading Canadian provider of 100 per cent green electricity, today announced Bullfrog Power for Earth Hour, a joint initiative to encourage city-wide support for Earth Hour 2009. Vaughan Mills has pledged to turn off lighting* for Earth Hour
(Saturday, March 28, 2009 at 8.30 p.m.) in support of action on climate change. And, in recognition that even during Earth Hour homes and businesses still consume some power (for things like refrigeration), Vaughan Mills will purchase enough clean, green power from Bullfrog to power the equivalent of every home in the City of Vaughan for Earth Hour. That means Bullfrog’s generators will inject 100 per cent green power sourced exclusively from EcoLogocertified
wind and low-impact water power onto the Ontario electricity grid to match the estimated power usage of all Vaughan residents** for a one-hour period.

“At Vaughan Mills, we are committed to reducing our ecological footprint and we know that our tenants and shoppers also support these responsible business practices,” said Jamie MacLean, Marketing Director, Vaughan Mills. “Choosing green power allows us to continue our commitment to sustainability and reinforce the powerful messaging behind Earth Hour.”

“We applaud Vaughan Mills for its efforts to reduce its environmental impact and for encouraging the community to join them in these efforts,” said Tom Heintzman, President, Bullfrog Power. “With their extensive communications reach, businesses can play a valuable role in spreading the message about the importance of environmental action, including taking steps to conserve energy and the benefits of supporting clean, renewable power.”

Earth Hour is a global WWF climate change initiative. The campaign invites individuals, businesses, governments and communities to turn out their lights for one hour on one day of the year to show their support for action on climate change. The event began in Sydney in 2007, when 2 million people switched off their lights. In 2008, more than 50 million people around the globe participated. In 2009, Earth Hour aims to reach out to 1 billion people in 1,000 cities.

“Vaughan Mills is joining an ever-growing community of individuals and businesses worldwide who are taking the Earth Hour message to heart and using innovative ways to build awareness about the critical importance of conservation not only during that one special hour in March but all year round,” said Gerald Butts, CEO of WWFCanada.

To learn more about Bullfrog Power for Earth Hour, visit Vaughan Mills online at www.vaughanmills.com and enter for a chance to win a conservation basket valued at $500. Vaughan Mills will also make a donation to WWF-Canada on behalf of all its customers.

Ivanhoe Cambridge, which owns Vaughan Mills, has undertaken a multi-faceted sustainability plan which includes a major commitment to supporting green power in partnership with Bullfrog Power. Year-round, Ivanhoe Cambridge purchases green power for 50% of the electricity requirements of the common areas of 14 shopping centres across Ontario including Vaughan Mills, as well as the company’s Canadian head office in Toronto.

*Vaughan Mills will turn off lighting in the common areas with the exception of cove lights required for safety and security.

**Calculations based on Vaughan census 2006, published by Economic & Technology Development Dept, City of Vaughan and Natural Resources Canada, “The Comprehensive Energy Use Database”.

ABOUT BULLFROG POWER
Bullfrog Power is a leading provider of 100 per cent green electricity. Founded in 2005, Bullfrog provides homes and businesses in Alberta and Ontario with an easy way to go green and help create a cleaner, healthier environment for future generations. All of Bullfrog’s power comes from clean, renewable sources like wind power and low-impact water power that displace polluting and carbon-intensive sources like coal. Bullfrog sources power exclusively from generators that have received Environment Canada’s Environmental ChoiceM Program EcoLogoM certification.

Thousands of Canadian homeowners and hundreds of businesses have made the decision to become “bullfrogpowered” and support the generation of clean, renewable power. www.bullfrogpower.com

DO YOU KNOW VAUGHAN MILLS?
Vaughan Mills is where fashion and outlets plus dining and entertainment equals something you have to experience to believe. Vaughan Mills is the first enclosed shopping centre built in Canada in more than 17 years, located just north of downtown Toronto at Hwy 400 and Rutherford Road. This 250 store mecca combines fashion, outlets, dining and entertainment. Many are the first of their kind in Canada, including; Bass Pro Shops Outdoor World, NASCAR SpeedPark, Lucky Strike Lanes, the world’s largest Tommy Hilfiger Outlet, Holt Renfrew Last Call and the First in Canada and Largest in the World Pro Hockey Life!

Vaughan Mills is proudly Canadian and is owned and managed by Ivanhoe Cambridge. www.ivanhoecambridge.com.

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