Canadian Company begins R.A.W. campaign with goal to reduce waste and greenhouse gases

Every day across North America, thousands of cars pull into a dealership or shop for service, and in order to protect the interior of a customer’s vehicle, those shops use disposable seat and floor covers.

Approximately 65,000 tonnes of disposable seat and floor covers from the auto service industry are dumped into North American landfills each year. Added to that, over 130,000 tonnes of green house gases are emitted into the air we breath to manufacture these disposable covers. Worldwide, the estimates are 260,000 tonnes of waste and 483,000 tonnes of greenhouse gas. (Approximately 1.86 tons of carbon gas is produced to manufacture 1 ton of polyethylene in an oil/gas fired factory.)
Clearwater Impex Group Inc. a Canadian company, has taken up the challenge to get the word out to help eliminate or at least drastically reduce this environmental waste.
We have to step up to the plate and take action into our own hands. The daily news about climate change
shows that this change is happening faster than any previous predictions and now is the time to ‘walk the walk’. All industries can do something (about this problem) and the auto service industry is no exception. We must let the public know about this because over 75% of service customers are unaware that disposables are used in their vehicles while in the shop and we’re sure that if they knew, they’d gladly do something to help reduce this waste.
Clearwater is rolling out it’s RAW Campaign (Reduce Automotive Waste) to the public and the service industry with the introduction and education of using economical reusable seat/floor covers to replace disposables that are currently in use.
The program is based on the service customer purchasing a reusable cover through their dealership, repair shop or other retailer and to make sure it would be kept at hand in their vehicle. Just as the supermarkets are selling reusable shopping bags to their customers to reduce use of plastic bags, the consumer can help reduce waste and greenhouse gases by buying economical reusable covers to be used each time they take their car in for service. The great thing about this is that unlike reusable shopping bags, the customer would never forget to have one as long as it’s in the car.
We hope to have the repair shops asking all their customers coming in for service if they have a reusable cover or the customer asking their service shops if they have reusable covers they could purchase. Reusable covers are very economical and will go a long way to reduce greenhouse gases and free up room in our landfills; approximately 1 pound of disposables is eliminated for every 5 uses.
A very easy solution to this problem.
More information can be obtained by accessing Clearwater’s website at www.ecoautosupply.com or emailing to clear@kingston.net.