An advertisement by Monsanto placed in the online version of a well-respected, London-based news publication, seems like an oxymoron to the trained “green” eye. Almost humorous. Almost…
At the risk of perpetuating the company’s online campaign, the environmentally responsible thing to do is to call it out: Greenwashing.
Monsanto – Greenwashing Ad.bmp
Clicking on the ad actually takes the reader to Monsanto’s ‘Corporate Responsibility’ webpage entitled, “Sustainable Agriculture“. The company claims that, “it now takes 30 percent less energy to grow a ton of corn than just a decade ago. It takes less water and less pesticide, too.” Why? Because Monsanto‘s genetically-modified seeds require less water and use of the company’s own brand of pesticide — seeds and pesticides that literally lock farmers into using Monsanto products which, over time, devastate the land and leave fields fallow. The health benefits for consumers are questionable.
For more information about genetically-engineered seeds/food and its risks, view the documentary, “The World According to Monsanto“.
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