360 Vodka @ EPIC 2008
Originally uploaded by thegreenpages
360 Vodka sets a new industry standard for its commitment to the environment
Canadians have the opportunity to help save the planet one glass a time with the world’s greenest vodka. Leaving the smallest footprint possible, 360 Vodka combines environmental responsibility with the essence of luxury.
“Canadians are renowned for their commitment to the environment and living green, so we are proud to offer them a vodka that has an equally green state of mind,” said Ed Pechar, chairman of the Earth Friendly Distilling Company, owners of 360 Vodka. “Choosing Canada as the first export country to receive the environment’s favourite vodka was a natural choice.”
360 Vodka has set a new standard in the distilled spirits industry with
their philosophy and commitment to eco-awareness. Designed to be
sustainable, while using the most recycled material possible, 360 Vodka
is eco-friendly in every stage of distilling, packaging and marketing.
The bottle, commonly reused by consumers for water and olive oil, is
made from 85 percent recycled glass, giving each bottle a unique green
hue. The label on the bottle is made with 100 percent post consumer
paper with special water based inks that won’t harm the environment;
and the swing-top closure comes with a pre-paid envelope empowering
Canadians to return it for reuse and have $1.00 donated to a local
environmental organization.
The sustainability is also evident in the retail shipping cases which
are 100 percent recycled, stable enough to support the weight of a
full-grown man and the exact size of a standard storage box fitting
file folders, magazines and other common storage items.
While everything outside the bottle promotes reusability, everything
inside is about efficiency and quality. 360 Vodka boasts a
state-of-the-art production process that is second to none in the
industry and 200 percent more efficient than the conventional pot still
method. Distilled four times using the column distillation process and
filtered five times featuring a proprietary charcoal coconut filter
system, the end result is a clean, silky smooth liquid, that competes
with the world’s finest vodkas.
By selecting the finest American grains grown less than 95 miles from
the distillery, 360 Vodka also reduces fossil fuel consumption in
transporting raw materials to the distillery. In addition, their
marketing materials are all made with recycled paper and produced using
the most ecologically friendly materials.
And for those unsure of the brand’s commitment, the bottle showcases a
regularly updated eco-audit that lists the benefits to the environment
including the number of trees, energy, solid waste, water and
greenhouse gasses that were saved at the time the label was printed.
“I genuinely believe 360 Vodka is a remarkable achievement and
represents the kind of change we need in order to secure our
ecosystem’s future,” added Pechar. “It truly is the evolution of vodka.”
360 Vodka is currently rolling out in BC, AB, MN, ON, NS and PEI and is
expected to reach the remaining provinces this year. A 750 ml bottle
retails for approximately $44.95.
360 Vodka is distributed by The Kirkwood Group in Canada and distilled
for and bottled by the Earth Friendly Distilling Company, a division of
McCormick Distilling, located in historic Weston, Missouri.
For recipes, interviews, images or more information, please don’t hesitate to contact me anytime.
Sherri Zielinski
Cell: 647-999-2567
Skype: sherri.zielinski
Web site: http://www.vodka360.com
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