Watch for Wildlife (W4W) is a wildlife-vehicle collision prevention program of the Sierra Club Canada Foundation’s Atlantic Chapter. Initiated in 2016 in Nova Scotia, Watch for Wildlife was developed in response to a recognized need for greater awareness about wildlife-vehicle collision prevention and increasing safety on our roads for both people and wildlife. The program aims to educate drivers on ways to prevent collisions with wildlife, encourage collision reporting and data collection, and advocate for the inclusion of wildlife collision mitigation plans in road design and transportation policy.

After two years in Nova Scotia, the program was successfully expanded to New Brunswick in Summer 2018. The objective of the program is straightforward: to reduce injury and mortality of wildlife and people on our roads, and to encourage the implementation of wildlife-friendly road design and vehicle-collision mitigation measures.

Source: Watch for Wildlife

Learn how you can contribute to Watch for Wildlife’s citizen science initiative using the iNaturalist app.

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