Aviva Community Fund

Toronto – Today Aviva Canada Inc. announced the launch of the Aviva Community Fund
– a unique competition that will seek to lead, empower and support
positive change in communities from St. John’s to Victoria. Supported
by a significant $500,000 pledge from Aviva, the Aviva Community Fund
provides a forum where individual Canadians can band together to really
make a difference today.

Running until December 16, 2009, Canadians can submit ideas and vote
for things that they would like to change at a local or national level;
whether it be constructing a new playground in your neighbourhood,
revitalizing a local community centre or providing much needed support
to a national charity – the possibilities are endless.

The most popular
ideas, as chosen by Canadians, will be evaluated by a judging panel and
upon culmination, $500,000 (“The Fund”) will be allocated to making the
ideas come to life. The Aviva Community Fund winners will be announced on January 25, 2010.

“Over the past two years, Aviva Canada has been on a mission to change
insurance by demystifying our business,” said Bob Fitzgerald, Executive
Vice President and Chief Marketing & Underwriting Officer at Aviva
Canada. “The launch of the Aviva Community Fund reinforces our
commitment to leading positive change in both the insurance industry
and in the communities where our customers, employees, brokers and
partners live.

Taking the company’s commitment to change a step further, the Aviva
Community Fund enables Canadians to support a cause and become active
philanthropists in their own communities. With the fund website now
live, the process for submitting ideas and leading positive change is
very easy – entrants simply write a brief overview of their cause and
identity whether theirs is a Small Idea (under $10,000), a Medium Idea
($10,000-$50,000) or a Big Idea ($50,000-$250,000). After registering
on www.avivacommunityfund.org, entrants are also encouraged to upload
photos, images and unique video content to help describe their idea and
attract voters to support their cause. The most popular entries will
qualify for funding and Aviva will make sure the best ideas receive the
financial and practical help they need to get off the ground.

The Aviva Community Fund officially launched today in Toronto with the
immediate donation of $10,000 to build and stock a greenhouse at the
George Harvey Collegiate Institute in Toronto. The greenhouse
will be used to grow vegetables year-round for the school’s Jump Start
Breakfast Program, which provides a free nutritious breakfast and a
warm atmosphere to its less privileged students. Having served over
70,000 breakfasts since its inception 10 years ago, George Harvey
C.I.’s Jump Start program feeds approximately 75-100 people per day and
is led by the school’s loyal staff and a team of students who volunteer
their time – five days a week.

Community leaders across Canada are encouraged to visit Facebook, YouTube, Twitter and Vimeo for more information as well as http://www.avivacommunityfund.org to submit their ideas and cast their votes.  Idea submissions will be accepted until November 29, 2009, and semi-finalist causes will be announced in mid-December.

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