EcocentricGuide.ca announced today that they are gaining traction with eco-inspired consumers looking for homegrown chic products and
TORONTO, ONTARIO, March 13, 2009 – EcocentricGuide.ca, an online eco-destination solely focusing on featuring green-inspired Canadian products and services, is receiving an exceptional response from their member subscribers since their launch in mid-January this year.
"There are so many products and services being thrown at consumers right now," says Mary Georgio, co-founder, EcocentricGuide.ca. "It’s hard for them to decipher what is truly green, both inside and out. Our members are thanking us for making sense of the clutter out there and turning them on to stylish products and services they didn’t even know existed."
The health and sustainability lifestyle is growing substantially, not only on a global level, but right here in Canada. From how we bag our groceries to the way we renovate our homes, Canadians have adopted this evolution towards eco-culture — from hybrid vehicles, eco-travel, organic foods, renewable energy, socially responsible investing, green building, sustainable clothing and so much more – green is here to stay. Consequently, Canadians are bombarded and even overwhelmed with "green" options and "greenwashing" everyday.
The mission of EcocentricGuide.ca is to sort through the huge proliferation of green products in the Canadian marketplace and help to make sense of it all for today’s urban consumer. Their mandate – filter and authenticate the massive influx of eco-friendly offerings available – helping eco-inspired consumers make informed decisions and discover how they can infuse "green" into their daily lives – without sacrificing comfort or style.
Toronto based EcocentricGuide.ca is the love child of long-time friends and colleagues Mary Georgio and Stephen Rankin. With a relationship
backed by years of experience in the marketing and advertising industries, they themselves found it confusing to source Canadian products to fulfill their personal mission of adopting a more eco-responsible lifestyle. Not only did this commitment turn into an opportunity to help others, but also it allowed them to work collaboratively on a project that they both feel good about everyday.
EcocentricGuide.ca delivers a full monthly version of its online guide combined with weekly email updates featuring the latest of what Canada has to offer in the consumer goods and services category.
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