One Million Acts of Green hits quarter million milestone

Media release from the CBC:

TORONTO – November 13, 2008  One Million Acts of Green (OMAoG), a
unique collaboration between CBC and Cisco, has added a challenge
function to the OMAoG comprehensive social networking website.
Companies, organizations, schools and communities can now, in the
spirit of friendly competition, challenge each other to commit acts and
meet green goals.  To date, Canadians have registered over 250,000 committed acts, representing a reduction of over 13,000,000 kg of greenhouse gases.

Challenges are a way to engage with your friends, family, co-workers or groups on One Million Acts of Green. To
use the challenge function, log in to your OMAoG account and click on
the “groups and challenges” tab. You can then create a group, see the
number of groups you are already part of, or issue an individual
challenge. If you are the administrator of a group you can
challenge other groups, or accept challenges from other groups.
Challenges can last between one week and six months. You can win a
challenge by adding more Acts of Green than your opponents or reducing
more greenhouse gas.

It’s up to you to decide the terms of your challenges. For
example, Mayor David Miller of Toronto has committed to drinking
Toronto tap water, and has challenged mayors across the country to
commit their own acts of green.  Nitin Kawale, president
of Cisco Canada has issued a ‘get green’ challenge to the North
American IT industry to follow Cisco’s lead and engage their employees,
customers and partners across Canada and around the world, and make
their acts of green count.

Since the launch of OMAoG on The Hour on CBC-TV on October 21, Canadians have truly embraced this grassroots campaign.  Highlights include: 

  • Students
    at Almaguin Highlands Secondary School in South River, Ontario, hosted
    an all-school assembly about waste & recycling, with a focus on One
    Million Acts of Green.
  • Next
    week, Dalhousie University is having a campus light bulb exchange, and
    handing out OMAoG seeded cards with each CFL light bulb. Their goal is
    to hand out 1,000 light bulbs. Each is considered an act of green.
  • Students and staff at Good Shepherd School in Peace River, Alberta, have set a goal to log 350 acts on the site.
  • Students
    at Bathurst High School in New Brunswick are preparing and handing out
    close to 4,000 Green Up Tool Kits to homes in the community.
  • The
    City of Regina is busy logging acts, with 34 members of their city
    group, and promoted OMAoG at their Green Drinks event last Friday.

More
information on other acts of green, practical tips, inspiring videos
and photos are available where you also add your acts, at: www.onemillionactsofgreen.com

One Million Acts of Green. One act at a time. 

Read about Cisco Canada’s commitment to environmental sustainability.

-30-

                          

For further information, please contact:

Julie Booth – Publicity, The Hour & One Million Acts of Green

julie.booth@cbc.ca, 416 205-3769        

 

Karin Scott, Cisco Canada

kariscot@cisco.com, 416 306-7164

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