New scrutiny for green claims

The Competition Bureau is preparing to launch a crackdown on companies that make false or misleading environmental claims about their products, a bold move that is part of the agency’s new mission to build a higher consumer protection profile.

The bureau, along with the Canadian Standards Association, is about to publish industry guidelines that will create national definitions for such terms as recyclable and require any green claims to be backed by readily available data, according to a draft document that has been distributed to industry members for comment.

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