Verde by Gwendolyn Davis: The Green Standard for Jewelry

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Mention ecologically sustainable and socially responsible practices in industry and consumerism these days, and the subject typically turns to autos, energy sources and construction. Why worry about an inconsequential thing like an earring or a wedding band? According to designer Gwendolyn Davis, who has just launched Verde, her eco-friendly fashion jewelry line, worry we should and must. For her, the fact that the production of one gold ring can generate 20 tons of mine waste is cause enough for worry and reason for a grass roots reform movement in the 40 billion dollar jewelry industry.

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