UN environment agency launches plan to make sustainable consumption ‘cool’

4 February ? Since it has become increasingly clear that target audiences are turned off by the judgmental tone of traditional messages about the environment, the United Nations Environmental Programme (UNEP) has joined with social scientists in a new bid to make saving the planet "cool."
http://www.un.org/apps/news/story.asp?NewsID=6067&Cr=sustainable&Cr1=development

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