Raincoast Books is partnering with Eco-Libris in a new campaign: ‘Buy a book, Plant a tree’

Big news from Canada! We’ve got a new partnership going on with Raincoast Books,
a leading Canadian publisher and distributor, in a joint environmental
campaign: ‘Buy a Book, Plant a Tree’. Here are the details:


Raincoast Books, which is best known in green circles as the Canadian publisher of the green editions of the latest Harry Potter
books, has signed up 80 Canadian retailers who will be selling a wide
range of environmentally themed books through April 2008. These books
come with Eco-Libris stickers stating that one tree will be planted for
each one of them.

Participating independent bookstores, located
from cost-to-coast, have purchased over 4,500 books with the Eco-Libris
sticker, and hence over 4,500 trees will be planted on behalf of
Canadian readers with our planting partners in Central America and
Africa.

This campaign is part of Raincoast’s ongoing efforts to
go green. They have already taken significant steps – In 2004, they won
an Ethics in Action Award for being the first publisher to use 100%
Ancient Forest Friendly, 100% Post-Consumer paper in the creation of
the Canadian editions of Harry Potter. Also, over 95% of the text-based
books Raincoast published were printed on ancient forest friendly paper.

We
are very glad to be part of this campaign, especially since the
Eco-Libris stickers are being used on the covers of great books about
the environment, sustainability and living a greener life, such as: Organic Baby by Kimberly Rider, Dry Spring by Chris Wood, Off the Grid Homes by Lori Ryker, and dozens of other green books.

You can find the full list of the books and bookstores that participate in the campaign right here http://raincoast.com/green/.

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