Getting to Green

Auto manufacturers are portraying
themselves as proponents of cleaner, more efficient vehicles, hoping
for a dual payoff in sustainability, both for the earth and for them.
Is the strategy working?

Micheline Maynard,
Special to the Sun

Published: Saturday, November 24, 2007


Nearly a century ago, Henry Ford declared a customer could have a car
in any colour as long as it was black. Now, carmakers around the world
are trying to convince consumers that their lineups come in green. From
BMW to Honda, from Chrysler to Volkswagen, the industry is rushing to
make vehicles that use less gasoline or don’t rely on it at all.

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